It might seem counterintuitive, but a simple story can have a much stronger impact than listing a thousand product features.
Is it better to focus on storytelling or an "elevator pitch"? What tool will help drive the emotional connection you need to make the message stick?
Storytelling can be an important tool for nonprofits to communicate the important work they do, yet many organizations still rely on stats and other messages that don't resonate. How can you take advantage of storytelling at your organization?
Is there such a thing as a "master storyteller"? If so, who would this person be? What would make them a master storyteller? Is mastery something you should be working towards in your own storytelling?
